Oddity Form

Oddity Form is a high-end interior design firm based in Los Angeles that offers design services and vintage-sourced decorative objects. Kaela Cohen, its owner, approached me to develop a new brand that spoke to her elegant and natural style, with the constraint that it couldn’t be overcomplicated; she needed to be able to develop the brand on her own, as a company of one.

A small but versatile color palette combines in different ways to signify luxuriousness, clarity, or vibrance. Slender typography balances the written word between two worlds: an ornate 18th-century French-style transitional serif and a paired-down grotesque that leverages 19th-century layout trends.

French wall paneling, reinterpreted in line work, gives the brand a content system that aligns equally with elegance and minimalism. They offer a handcrafted warmth that can be applied to any surface. Photography, repurposed as textured ‘wallpaper,’ lends applications a French touch when needed.