Augur

Augur, a business design consultancy in the climate tech industry, sought to revamp its brand after five years of growth. The company aimed to differentiate itself from competitors who relied on outdated, technical imagery. Through a Strategic Narrative process, we identified eight fundamental principles that guided the rebranding effort.

The new brand concept, "Creative Conduction," positions Augur as a catalyst for client transformation. This idea inspired a visual system based on energy flow, symbolized by a simple parabola. The design incorporates warm colors, floating typography, and thoughtful art direction to emphasize Augur's human-centered approach.

By focusing on creating an environment for success rather than prescribing solutions, Augur's new brand reflects its role as a trusted partner. The rebranding aligns internal and external aspects, resulting in an authentic, consistent image that stands out in the sector for its humanistic touch and innovative approach to business design.