AdColor Futures 2018

Deutsch was asked by AdColor to host and design a day-long event honoring the 2018 AdColor Futures—a group of forty young people of color doing big things in the field of advertising.

From the start we knew this was a chance to create interesting work. Inspired in a literal sense by this year’s theme, “We See You”, we created visceral, macro skin texture images, exploring the beauty found in the pores, folds, and pigmentation of people of color.

The images and the color tones associated with them became the backdrop for everything including wayfinding, identification badges, experiential activities, and collateral.

The images also provided immersive visual textures to a 48-page book that includes biographies and event-day portraits of all the Futures.

Using embossing and soft touch treatments, this book also has the tactile experience of human skin.

Skin texture photography by Ben Morris.