Gillette came to Wieden + Kennedy to help launch their new joy Razor. Our team created web shorts, a brand toolkit, digital and traditional OOH, Chicago digital street furniture, urban panels, subway takeovers, a social launch, joyandglee.com, and an influencers event partnering with Popsugar. We also partnered with Walmart for a website re-skin, packaging and approvals.
Everything was shot, designed and illustrated in-house at W+K-creating brand assets from concept to production.
Role: Design Director, Art Director, Designer
Agency: Wieden + Kennedy
Creative Team: Devin Gillespe, Heather, Ryder, Matt Carrol, Deandra Stokes, Whitney Downing, Dee Mahon, Lylila Dru, Tara Dubbs