NIKE WOMENS APLA

RALLYING CRY

This female focused evocative campaign is focused around the idea that a rallying cry inspires other women to join them in driving change and moving the world forward-to make the world listen. This ‘no word’ centered campaign and spot celebrates strong, independent women experiencing the exhilaration, frustration and pure emotion from sport.

Our small team created a campaign; spot, digital media, and design toolkit for retail and for users to make their own films and gifs for Asia-Pacific and Latin America markets.

I developed a flexible design system and a simple set of emojis to be used throughout brand and retail. I created a secondary hashtag headline ‘#⚡’ leveraging our emojis, to be used across all design, digital, and film and to aggregate content.

Influencers featured:
 Amber Liu, Lauren Tsai, Valeria Piazza, Tayla Harris, Serena Williams, Yoyoka Soma, Koharu Sugawara, Sam Kerr, Rachwin Wong, Karmila Purba and Aori Nishimura.

Role: Design director, Designer, contributed writing as well.
Agency: Wieden+Kennedy, Portland

Creative team: Ryan O’Rourke, Alberto Ponte, Nils Lovgren, Becca Wadlinger