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- Hilary Design Director / Art Director / Brand Designer
Verizon Idenity
Verizon Brand Identity 2014–2016
Our team created the Verizon global visual asset library and revised visual system. The system included a vast visual metaphor library, multiple usage/brand guideline documents, holiday assets, bags & accessories and stationery system, retail signage, iconography, B2B imagery.
The team spent two years reimagining. sketching, creating, producing, drawing, styling, retouching and approving the Verizon Identity from color palette to trucks, to print, digital, motion and subway takeovers, traditional and digital OOH and more.
Role: Art Director, Writer, Designer
Agency: Wieden + Kennedy
Creative team: Lea Loo, Chase Farthing, Bianca Hansrote, Christopher Scott, Guy Featherstone, Brad Simon
Photographers: Carl Kleiner, Jenny Von Summers
Stylists: Kyle Bean
Art Producer: Andrea Bakacs
Below is a sample of what was created:
- Project Roles
- Art Director, Designer, Design Director
- Company
- Wieden and Kennedy
- Skills
- Art Direction, Design, Language: English, Adobe Photoshop, Vector, Creative Direction, Type Design
- Media
- Advertising, Art, Brand Guidelines, Branded Content, Key Art, Packaging, Photographs, Photography
- Project Industries
- Advertising
