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- Ruben Brand Designer / Art Director / Product Designer
Delivering Happiness Through Branding Reinvention
When the Petrina family decided to relocate and reposition their restaurant in the market, they recognized that their visual identity needed a facelift, so they thought a design packaging refresh would suffice. However, this simple request soon turned into a full-scale rebranding. The change was not just about their packaging aesthetics but a deeper transformation, encompassing the essence of their brand, and they turned to us to guide them through this transformative journey.
- Project Roles
- Art Director, Designer, Strategist
- Company
- Casa Petrina
- Skills
- Art Direction, Design, Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Print, Strategy, Brand Strategy, Apparel Design, Packaging Design
- Media
- Brand Guidelines, Logos, Packaging, Typography, Branding, Brand Identity
- Project Industries
- Restaurant
