Crafting a Coffee Culture Icon

In the heart of a small town from Dracula's home region - Transilvania, a brewing dreamer named Bogdan set out to introduce a specialty coffee experience. He knew this quest was risky, and to succeed, he needed to develop his vision around the coffee aficionados and the specialty coffee culture that had grown very fast in Romania in the past years. But for that, he needed a robust visual identity representing the present and ready for its optimistic future.