Seamless Hospitality: A Journey to Simplicity

In Cluj Napoca's vibrant hospitality scene, Urbio shines as a comprehensive destination, offering more than just accommodation. With services like car rentals and a pool terrace, Urbio has become a top priority for those who want to explore and relax and have limited time. Initially, intending a simple rebrand to be able to develop new locations, Urbio's CEO embraced a transformative journey after our first call, resulting in more than just a new visual identity and a website but also a brand strategy roadmap and revitalized brand architecture, leveraging Urbio's strong reputation for market repositioning.

Project Roles
Art Director, Strategist, Brand Designer
Company
Urbio
Skills
Art Direction, Design, Digital, Adobe Illustrator, Keynote, Language: English, Adobe Photoshop, User Behavior Research, Type Design, Strategy, Information Architecture, Brand Strategy, Consulting, Adobe XD, User Research, Figma, Naming
Media
Brand Guidelines, Logos, Typography, UI Design, UX Designs, Websites, Wireframes, Wayfinding, Site Maps, Branding, Brand Identity
Project Industries
Restaurant, Travel/Tourism
Seamless Hospitality: A Journey to Simplicity
Seamless Hospitality: A Journey to Simplicity
Seamless Hospitality: A Journey to Simplicity
Seamless Hospitality: A Journey to Simplicity
Seamless Hospitality: A Journey to Simplicity
Seamless Hospitality: A Journey to Simplicity
Seamless Hospitality: A Journey to Simplicity
Seamless Hospitality: A Journey to Simplicity
Seamless Hospitality: A Journey to Simplicity
Seamless Hospitality: A Journey to Simplicity
Seamless Hospitality: A Journey to Simplicity
Seamless Hospitality: A Journey to Simplicity
Support