Pursuit Cyclewear

Pursuit Cyclewear, a young action sports startup, was born out of a collaboration between designers John-Mark Warkentin & David Roberts. The brand's purpose was to inspire a new generation of athletes, introducing them to cyclings rich history and most legendary moments. From naming to brand positioning, we looked for the white space in the premium cyclewear market to develop a unique narrative and grounded the identity and a distinct visual language in a 70's period, eurocentric aesthetic. I provided brand and identity design, as well as website creative direction, and produced illustrations for social media platforms.