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- John-Mark Creative Director / Brand Designer / Director
Hoppy & Booch
In preparation for a brewery rebrand, I went through a naming and label design exercise to explore aesthetic genres that could resonate with the 'zoomer' generation. From naming and visual identity design to bespoke lettering and label execution I developed some bold brew concepts to highlight our versatility.
- Project Roles
- Art Director, Copywriter, Creative Director, Letterer, Designer
- Skills
- Art Direction, Design, Adobe Illustrator, Language: English, Retouching, Project Management, Packaging Design, Lettering, Brand Management, Webflow
- Media
- Lettering, Branding, Brand Identity
