Sodexo Foodiverse Foodhall Design

Sodexo came to me to help them build out Foodiverse, a premium resident dining offer for the college campus market. I was to build a retail food hall experience that could stand in contrast to the traditional, bland resident dining found on many campuses. I collaborated with their team to create nine distinct food stalls, each complete with its own brand story targeting unique resident archetypes that carry varying food preferences and sensitivities. From leading the development of brand stories and naming to the identity design, I built a portfolio of nine unique brands for Sodexo's Foodiverse offer. I specifically led the brand strategy and hired and managed a copy writer to draft brand stories and naming for each brand. I built all the brand elements from logo to colors, typography, and signage exploration.