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Susan G Komen "Know Your Girls"
SGK and AdCouncil approached us to help promote Breast Health amongst Black women. The campaign included TV spots, print/OOH, social content, radio and experiential. We collaborated with some powerful women to bring this to life and drive real results. The film content was directed by AV Rockwell and the stills were shot by Shaniqwa Jarvis. VO was provided by Vanessa Bell Calloway, herself a Breast Cancer survivor and the music track was "You Don't Know My Name" by Alicia Keys.
- Project Roles
- Art Producer, Executive Producer
- Company
- Susan G Komen and AdCouncil
- Skills
- Art Buying, Low Budget, Maintaining Schedules, Management of Teams 20+, Managing Budgets, Producing, Wrangling - Creatives
- Media
- Billboards, Commercials - Broadcast, Commercials - Radio, Events, Social Media Content
- Project Industries
- Advertising, Education, Non-Profit
