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Beats by Dre "The Shop"
Beats by Dre wanted to make an impact during the NBA Season. But not being an official sponsor, we saw an opportunity to hi-jack All-Star Weekend with a pop up Barber Shop experience that turned into an epic branded content series. Players and influencers stopped by to get a free cut and dish on culturally relevant topics. We had 6 hidden cameras and 2 main cameras capturing the free-flowing interactions. It was so successful that it led to the HBO series starring LeBron James.
- Project Roles
- Content Producer, Creative Director, Executive Producer, Post Producer
- Company
- Beats By Dre
- Skills
- Cat Herding, Celebrity, Experiential, Low Budget, Maintaining Schedules, Management of Teams 10-20, Managing Budgets, Producing, Social, Wrangling - Celebrities
- Media
- Branded Content, Installations, Social Media Content
- Project Industries
- Advertising, Entertainment
