Kaiser Permanente "Overcome"

Kaiser Permanente wanted to diffuse the stigma around mental health. We created a campaign that focused on the universal truth that the mind is as crucial a part of overall well-being and success as the body. So we played upon NBA All-Star Steph Curry's mental preparation process in a deprivation tank, where he spends hours each month clearing his mind and meditating to build strong mental health. In addition to the tv spot, we created a series of social videos with Steph that allowed fans a deeper dive into his mind and practice.