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State Farm x NBA "The Assist"
For State Farm, we created a fully integrated campaign starring NBA superstars Chris Paul and James Harden and Oscar Nunez from 'The Office." We created 5 unique TV spots, over 15 unique social snackable videos, print/OOH and live appearances and stunts at All-Star Weekend. For the main shoot, we had one location with 2 full film crew units, each with their own director, a BTS photographer and a still photography portrait set-up all happening simultaneously. It truly was a 3-ring circus and the results were epic.
- Project Roles
- Executive Producer
- Company
- State Farm
- Skills
- Art Buying, Broadcast, Cat Herding, Celebrity, Commercial, Content, Film, Integrated, Live Action, Maintaining Schedules, Management of Teams 20+, Managing Budgets, Producing, Social, VFX, Wrangling - Celebrities, Wrangling - Creatives
- Media
- Billboards, Commercials - Broadcast, Events, Social Media Content
- Project Industries
- Advertising
