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AT&T Codes of Culture
AT&T needed an authentic way in to the multi-culti millenial youth audience. We tapped into the undeniable pride people have in their area codes and created bespoke content and experiences rooted in the culture they care about, coming from the voices they respect. In the year long project, I spearheaded a team of producers and makers as we created over 1500 pieces of original content across film, digital, social media, print/OOH/DOOH and experiential.
- Project Roles
- Executive Producer
- Company
- AT&T
- Skills
- Art Buying, Broadcast, Cat Herding, Celebrity, Content, Content Management, Digital, Documentary, Experiential, Integrated, Maintaining Schedules, Management of Teams 20+, Managing Budgets, Multi-cultural, Outdoor, Post-Production, Producing, Radio, Social, Wrangling - Celebrities, Wrangling - Creatives
- Media
- Billboards, Brand Films, Branded Content, Documentaries, Events, Installations, Microsites, Photography, Short Films, Social Media Content, Websites
- Project Industries
- Advertising
