Droid RAZR

The Motorola RAZR made a comeback as a Droid. It was the thinnest phone on the market, armed to teeth with features and wrapped in kevlar. It seemed suited for spycraft. So that became our strategy. The mission played out over TV, Radio, Print, OOH, and social.

We kicked off with a teaser spot, airing one week before the launch spot. Directed by Noam Murro, Biscuit / Creativity Editors Pick / AICP Shortlist