IBM Cloud Print

To speak to developers about the IBM Cloud, we decided to have a conversation in their language: code. Using a common coding syntax known as conditional statements (which follow an "if"-"then" structure), we were able to simply and covertly express the business aptitude of the IBM Cloud.

Translation:

If you’re concerned about protecting your business model from your cloud provider…Then you need the IBM Cloud.

Project Roles
Creative Director, Writer
Company
Ogilvy & Mather
Skills
Copywriting, Creative Direction
Media
Magazines
Project Industries
B2B, Technology
IBM Cloud Print
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