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Maserati
The obsession with technology made luxury cars generic. So we offered Maserati as a visceral alternative to boring Germanic drones. The absolute opposite of ordinary film won the business and became the global launch effort.
- Project Roles
- Copywriter, Creative Director
- Company
- mcgarrybowen
- Skills
- Copywriting, Brand Strategy, Creative Strategy
- Media
- Brand Films
- Project Industries
- Automotive, Luxury
