Google & Starbucks Collaboration

Doberman Design worked with Google to create a digital experience for the Starbucks in-store customer. Updated daily with changing content and curated by location and time of day, this product required extensive content management as well as a constant stream of new concepts for microcontent to keep the site fresh and compelling to Starbuck's customers.

I was the Senior Producer on the team responsible for day-to-day client management (both Google and Starbucks) as well as a part of the design team responsible for ideating and presenting new ideas. I was also responsible for planning and executing A/B testing, analyzing and reporting product analytics and writing daily content.