PLATFORM GO-TO-MARKET LAUNCH

SCRUMMASTER FOR THE GO-TO-MARKET WORKSTEAM OF THE IBM+GENERAL MOTORS PARTNERSHIP

Project Description:
Lead strategic, content, creative and marketing initiatives for the Go-To-Market workstream of the IBM+General Motors partnership and public announcement, introducing a new intelligent mobility platform available on GM vehicles. Partnered with Business and Product worksteams, managed IBM+GM stakeholders and coordinated efforts for IBM iX and IBM Corporate Comms and PR.

Product Detail:
OnStar powered by IBM Watson, the cognitive mobility platform is a data driven operating system that will injects human wisdom and interoperability into the driving experience.

Watch IBM CEO Ginni Rometty and General Motors CEO Mary Barra discuss how the IBM iX and GM partnership is setting a new standard for connected vehicles at World of Watson 2016.