CANNES LIONS BRAND LAUNCH

Type: Event Production, Project Management
INTRODUCE IBM IX TO THE AS A NEW GENERATION OF CREATORS WHO DESIGN INNOVATIONS.

Project Description:
Lead production of strategy, content and design of:

+ Brand Awareness
+ Exhibition space
+ Grand Audi Pillars
+ Festival program, Lions Daily News, The Drum
+ All marketing related to the Mobile Lions category for print and digital
+ Invitations to the Mobile Lions award ceremony
+ Support of launch the IBM+General Motors partnership
+ Partnership with The Girl’s Lounge (including a 200 person cocktail party); speaking engagements on panels at the Girl’s Lounge
+ Signature moment: Connected Soccer Game on the beach
+ IBM Website promoting all IBM iX activations