Dopamine dog style guide & identity

From the East Coast of Australia, to dog heads everywhere, Dopamine Dog was born from a hunger to redefine clothing for dog enthusiasts, With community at the forefront.

After the initial consultation, the task was to deliver a simple style guide and breakdown of secondary logos, colours, and assets, in addition to the original request of a primary logo. The biggest challenge was achieving the right visual tone for both the primary and secondary logos. The goal was to embrace dog culture without resorting to overly aggressive imagery.