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BMW M2 teaser trailer
To mark the Launch of the New M2, customers were invited to enter a competition and this was the first 'teaser' leading up to the launch. After being asked to make it look "glitchy" this is was the final outcome. The client wanted to focus on the quality of the engine sound, so any car visuals were removed and the challenge was to keep the clip visually engaging.
The clip was shown across multiple social media platforms including YouTube and Instagram.
- Project Roles
- Motion Designer, Animator, Content Producer, Designer
- Company
- BMW
- Skills
- After Effects, 2D Graphics, Brand Management, Commercial, Creative Research, Design, Digital, Editing, Media Strategy
- Media
- 2D Animations
- Project Industries
- Automotive