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Now, That's Different.
The debut campaign for Labatt’s Seltzer. In the sea of seltzer sameness, we brought attention to the fact that Labatt Blue Seltzer’s unique flavor mashups are actually refreshingly different.
Role: Creative Director, Copy
CD, AD: Meghan Dailey
- Project Roles
- Copywriter, Creative Director, Writer
- Skills
- Comedy, Conceptual, Creative Direction, Copywriting, Creative Strategy
- Media
- Commercials - Video, Social Media Content
