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#ItsGoingToGetUgly
We partnered with a mixologist and celebrity stylist to host a virtual ugly sweater party, where guests designed custom sweaters, mixed holiday cocktails, and engaged in real-time via #ItsGoingToGetUgly on Twitter. Influencers received kits with everything needed to participate, including Maker's Mark, while bars nationwide got activation kits with adult-sized Maker's Mark sweaters and photo props to drive in-person engagement.
Role: Concept and copy
- Project Roles
- Copywriter
- Company
- Doe-Anderson
- Skills
- Conceptual, Copywriting, Experiential, Social, Strategy
- Media
- Events, Social Media Content, Social Media Copy
- Project Industries
- Advertising, Wine/Spirits
