Branding Guidelines

While working at Gravitas Law Ltd, I set about redesigning their logo and tidying up their branding by creating a set of guidelines and setting out instructions for their use.

I chose a clean, simple colour scheme with a bold, professional typeface to stand out against the whitespace. I then set out page layouts up to A2, and large scale posters and created templates for all to use.

Overall, I enjoyed this project and it gave me a good insight into what works and what doesn't.