The Coca Cola Company: Central Reception Building
The Coca-Cola Company’s Central Reception Building (CRB) provides a welcoming experience for guests and serves as a hub for employees upon entrance to the massive headquarters, transformed over the last eight years. The space connects visitors and employees alike to the Coca-Cola brand. It simultaneously speaks to the company’s storied past and bright future. Engaging new amenities including the full-service Plum Street restaurant and Woodruff Exhibit make for a truly memorable visit, while flexible conference and coworking spaces infuse the workday with purpose and human connection. A visitor’s first taste of the Coca-Cola campus, the CRB tells an unforgettable story.
I was the primary environmental graphic designer and took part in conceptualization and ideation for the different spaces and exhibits.
- Project Roles
- Art Director, Art Producer, Designer
- Company
- Gensler
- Skills
- Art Direction, Brand Strategy, Creative Strategy, Design Strategy, Environmental, Exhibit Design, Experience Design
- Media
- Environmental Design, Sculptures
- Project Industries
- Beverage, Packaged Goods
