House of Current: Rebranding

About a month after beginning my time at House of Current, I began my journey to redesign our brand. We wanted something that felt feminine and powerful, with a dose of whimsy. We wanted a nod to the agency’s history, while also looking forward to an exciting future. With my fresh perspective added to the mix, it was the perfect time to take a second look at an already well-oiled machine that needed a bit of a modern touch. Since December 2019, we’ve launched an entire new identity, including: a logo, a complete revamp of our social presence, a new website, redesigned presentations and RFPs, and custom swag. We’ve even had a few viral posts and a specialty 10-year iteration of our logo.