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Rachel Ray's Nutrish - People Who Hate Cats Live With Cats For A Week
I wrote and directed this unscripted, UGC-driven video. It was BuzzFeed's most-shared branded content of 2016, and was recognized by YouTube as one of the Top 10 Ads on YouTube. The success of this video led to several cut downs and alternate storylines for Facebook and Instagram, as well as several additional new video buys (some of which I also directed).
- Project Roles
- Creative Director, Director, Post Producer, Writer
- Company
- BuzzFeed
- Skills
- Cat Herding, Comedy, Content, Creative Direction, Humor, Low Budget, Post-Production
- Media
- Branded Content, Social Media Content
- Project Industries
- Packaged Goods