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Dunkin Donuts - #SummerNotSorry
I wrote and directed this video, and developed an innovative approach to the media plan by creating a music track and narrative that's modular, so we could re-order the video to serve different demographics with the portion of the video most relevant to them first. 20MM plays later, the video crushed client KPIs for view through rate, CPV, ad recall, purchase intent, and organic reach.
- Project Roles
- Creative Director, Director, Music Producer, Post Producer, Writer
- Company
- Vaynermedia
- Skills
- Comedy, Conceptual, Content Strategy, Creative Direction, Humor, Live Action, Location, Music, Post-Production, Social
- Media
- Advertising, Branded Content, Music Videos
- Project Industries
- Restaurant