Pro strategy

Pro strategy is a logistics company that takes care of the presentation and distribution of commercial products in the whole market. Therefore a professional and intelligent branding imagery was needed.

The chess horse piece is the proposed icon, because it’s the most interesting and memorable piece of the game. Along with a font that feels nice, friendly and elegant but not too pretentious.

In order to give presence and a strong personality to the brand, we choose a red tone as the dominant color.