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Idris Elba for Smartwater

Everyone knows Jennifer Aniston for smartwater but we were asked to propose a celebrity spokesperson who would resonate with the AA target. Cue Idris (who doesn’t he resonate with?). It was also a chance to elevate the "formula" of celeb + water bottle with language that works harder.

Project Roles
Copywriter, Creative Director
Company
Smartwater
Skills
Copywriting, Creative Direction, Wrangling - Celebrities
Media
Advertising, Commercials - Video, Magazines, Websites, Campaigns
Project Industries
Advertising, Packaged Goods
Idris Elba for Smartwater