To help Anheuser-Busch InBev tackle some of their industry’s toughest challenges, we partnered with and guided 16 accelerator teams through an 11-week entrepreneurial journey, resulting in funding for the most promising ventures.
I assembled consumer immersion (research) teams across four international markets and sent our in-house inventors out to get smart on the best practices in brewing technology. We then produced a "next-steps" digital playbook of insights and recommendations for the brand.