Dine with Rana
Every pasta brand claims authenticity. There's always a story about someone's nona with the perfect sauce or a family recipe older than time itself. It's old hat. And people have learned to tune it out.
Which means when your client actually is authentic and has a real story to tell, you can't really just talk about it. You sort of need to prove it. So, we created Dine with Rana. An integrated campaign that invited all of America to experience Rana's story first-hand. At his home in Verona, Italy. All expenses paid.
- Project Roles
- The Martin Agency
- Comedy, Commercial, Copywriting, Experiential, Humor, Integrated, Management of Teams 1-10, Strategy, TV
- Advertising, Branded Content, Commercials - Broadcast, Commercials - Video, Events, Microsites, Social Media Content
- Project Industries
- Packaged Goods