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Middle-Earth: Shadow of War

Launching the game that never forgets with a campaign that doesn't either. In 2014, Middle-Earth: Shadow of Mordor took fans by surprise with its revolutionary "Nemesis System" – an AI that allowed every orc in the game to remember every choice you made. So to launch this year's followup, Middle-Earth: Shadow of War, we created a campaign that didn't just promise a bigger, better Nemesis System, it actually recreated it using simple cookies and complex media buy.

Project Roles
Copywriter, Creative Director, Creative Technologist
Warner Bros. Interactive
Adobe Photoshop, Art Direction, Entertainment, Conceptual, Content, Copywriting, Creative Direction, Digital, Digital Tech, Film, Interactive, Live Action, Strategy, Technology, TV
Advertising, Commercials - Broadcast, Commercials - Video, Interactive Videos
Project Industries
Middle-Earth: Shadow of War
Middle-Earth: Shadow of War
Middle-Earth: Shadow of War
Middle-Earth: Shadow of War