Middle-Earth: Shadow of War
Launching the game that never forgets with a campaign that doesn't either.
In 2014, Middle-Earth: Shadow of Mordor took fans by surprise with its revolutionary "Nemesis System" – an AI that allowed every orc in the game to remember every choice you made.
So to launch this year's followup, Middle-Earth: Shadow of War, we created a campaign that didn't just promise a bigger, better Nemesis System, it actually recreated it using simple cookies and complex media buy.
- Project Roles
- Copywriter, Creative Director, Creative Technologist
- Warner Bros. Interactive
- Adobe Photoshop, Art Direction, Entertainment, Conceptual, Content, Copywriting, Creative Direction, Digital, Digital Tech, Film, Interactive, Live Action, Strategy, Technology, TV
- Advertising, Commercials - Broadcast, Commercials - Video, Interactive Videos
- Project Industries