Progressive Beastmaster

Progressive asked for a campaign to reach "action-oriented" outdoorsmen. So we took inspiration from the most action-packed thing we could think of: 80s movie posters. My role involved concepting, writing, selling to the client, hiring the illustrator and typographer, and directing our artists through production. The campaign was recognized by Communication Arts, Archive, One Club Creative Showcase, and won gold at the national ADDYs.