Wilkinson Sword "Swordfight"

I was Senior Producer at JWT when we produced this project.

Razor brand Wilkinson Sword (part of Energizer Holdings) originally got its start making swords for the British Army. In this playful spot, the brand paid homage to its sword-making past.

The spot captures a couple engaged in a seductive sword fight as they lunge at each other with their swords, slicing away at each other’s clothing until they are both in their undergarments. The cheeky ad features real Wilkinson swords — though, by the ad’s end, the sword might not be what you’re focused on.