I don’t know what I loved more: rewriting the outdated narratives girls grow up hearing or convincing a conservative client to take a chance on this controversial campaign.
Despite only running in Louisville, Kentucky, this limited-budget campaign ignited a nationwide conversation.
Results:
335MM Impressions
Press:
Featured on The Today Show
NPR
Yahoo
The Huffington Post
ADWEEK
The Guardian
Mashable
Recognition:
Voted Most Inspiring Ad Campaign for Women in 2013
Top 30 AdFreak Stories of 2013