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Southwest Airlines

Campaign for Southwest Airlines "Business First" service, positioning Southwest as a driver of business productivity. Executions included webisodes, banner ads, productivity microsites, and a fictional productivity expert named Nick. We even created a fictional productivity award where characters from the campaign were honored.

Project Roles
Art Director
Company
GSD&M
Skills
Art Direction, Broadcast, Comedy, Conceptual, Content, Creative Direction, Digital, Humor, Integrated, TV
Media
Advertising, Brand Films, Commercials - Broadcast, Microsites, Websites
Project Industries
Travel/Tourism
Southwest Airlines