We gathered the 361 residents of Lynchburg Tennessee, home of Jack Daniels Distillery, to tell the story behind the place that makes the #1 selling whiskey in the world. The commercial campaign consists of a :60 and 10 :15's and has been often viewed and wildly applauded.
Credits include:
Director : Steve Miller @Radical Media
Editor: Charlie Johnston and Hank Corwin Lost Planet