Irresistible Mail

Problem: Make Direct Mail sexy again. And do it in a big way. At the National Postal Forum—the world's largest gathering of big box advertisers in NYC—it was our challenge to convince the world's leading businesses to include Direct Marketing in their 2015 marketing mix.

Solution: We came up with the idea of Irresistible Mail, which consisted of an interactive printed booklet (handed out at the NPF) and a companion website that won a W³ Silver! Our campaign demonstrated the dramatic transformation that DM has undergone in recent years, from passive "paper in an envelope", to an exciting interactive medium that begs to be experienced.