Google Photos

Working with the team at Google Creative Lab, I helped concept, develop, and create content for the "Photos for life" and "Free Up Space" campaigns. As part of a small team, I worked hand in hand with an editor to concept new ideas and build out any assets that might have been needed to help tell a fun clear story. Along with creating new assets we spent lots of time sourcing real, unique, and interesting video clips from youtube to use within the spots. Over time we continued to refine our vision and change direction as needed. Ultimately we delivered commercial spots in varied length versions promoting the campaigns and the Google Photos app itself. These spots ran on TV and online.