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Uber Safe

Uber, the app that connects riders with drivers, has developed a curb-side breathalyzer to help keep streets safe. The custom-built kiosk helps guide users to hail a driver for a safe ride home, simply by blowing into it. The Uber Safe Breathalyzer is outfitted with disposable straws, a tablet and the Uber app, and a breathalyzer that analyzes the alcohol content in their breath after blowing continuously for 6 seconds. Everyone who participated and blew into the kiosk received a free Uber ride home for being a good sport. This pilot program is so successful that it's now being pushed out worldwide from London to Singapore.

Project Roles
Art Director
Company
Uber
Skills
Art Direction, Conceptual
Media
Advertising