Family Room Films Brand Identity

I worked with the founder of Family Room Films, an event series based in Chicago that focuses on creating community around watching cult classic films in the founder’s living room, to develop a brand identity and series of branded asset to bring the event series to a wider audience. An alternative to a traditional theater viewing experience, Family Room Films is about getting comfy and chatty, creating an experience where the film viewers are the real stars. So I developed a brand identity and social media strategy that's welcoming, casual, and a little silly.