Proud

Proud's new flag lager redefines summer refreshment with a reduced alcohol content for a more balanced drinking experience. The design itself exudes summer vibes: a warm yellow base complements a linear wave motif, evoking sunshine and carefree energy. Freshness and positivity are emphasized throughout, with unique purple-toned photography that captures the essence of youthful fun. • Client: Proud Brewery (Pilsner Urquell) • Agency: Little Greta