Bownds Ranches New Platform

Bownds Ranches: Transforming the Digital Experience for Premium Texas Properties.

For this project, we set out to create a visually compelling digital experience for Bownds Ranches, a third-generation family-owned property group in Texas. To stand out in a competitive market, we aimed to develop a bold and engaging design system that positioned Bownds as the premier choice for selling premium ranches and capturing global interest.

As Lead Designer, I led the UX and visual design efforts, focusing on presenting properties in a premium and impactful way. This approach turned market challenges into strengths, making sellers feel valued and highlighting the personalised service Bownds offers. While brand identity wasn’t within my scope, I refined visual elements like typography, layout, and colour palette to complement their signature orange and reflect the Texan landscape. The website features an immersive homepage introducing Brandon and his philosophy, with easy ways for users to connect directly via phone, form, or email, emphasising the high-touch service Bownds provides.