Paradigm Park Brand Idenity

Crafting Paradigm Park: A Brand Identity for Transformative Spaces

Paradigm Park is an experience design studio that studies and shapes both digital and physical spaces. Founded by Rachel Brandenberger in New York City, Paradigm Park aims to design environments that are safer, healthier, and kinder. With a focus on research and strategy, Paradigm Park's vision is to create forward-thinking spaces that connect the physical and non-physical worlds.

The challenge was to create a brand identity that captured Paradigm Park's exploratory and transformative mission. The brand needed to reflect the journey through dynamic environments, emphasising optimism, potential, and bold exploration. We designed a versatile brand for web, social media, and print, incorporating "portals" to symbolise new possibilities.

As the Lead Designer, I established the creative direction of "dynamic environments" and "greener pastures," exploring creative territories, initial concepts, and development of the brand. Collaborating with Creative Director Jessica Dimcevski from Blurr, we developed these ideas into a cohesive identity. Senior Designer Akansha Kukreja brought the brand mark to life, Andy Webb carried through the remaining rollout, and Michael Marczewski created a dynamic 3D carousel that showcases our innovative approach.