Threads: Denimwear UX/UI

In 2023, I developed a UX/UI project for Threads, a brand that bridges the gap between high-end and economical e-commerce fashion with a focus on denim-only wear. The project scope included naming, brand strategy, visual and verbal identity, brand creation, web design, art direction, and copywriting, with deliverables comprising a website and mobile UX/UI.

Threads offers a unique shopping experience by specializing exclusively in denim, from pants and skirts to menswear, womenswear, bags, and shoes. Inspired by Y2K aesthetics, the brand encourages fashion-conscious individuals to explore their style through denim. Targeting Gen Z and younger Millennials, Threads combines quality with a range of price points, making high-end and affordable denim accessible.

The creative direction draws inspiration from brands like Reformation, SSense, and Madewell, aiming for a robust yet practical design that lets the denim shine. Threads promotes maximalism and creative self-expression, inviting customers to embrace the denim revolution and explore their identity through this timeless fabric.